What is
Public Relations?
Public relations involves building relationships with your key stakeholders. This process takes place across platforms to engage with multiple audiences at various levels. The ideal public relations campaign will successfully craft a positive public perception of a brand or individual.
Blue Ocean Global Technology has years of experience in providing public relations excellence. We understand the importance of reputations, and we care about yours.
Why Do You Need
Public Relations?
Public relations is a necessity for any organization, no matter your business size. From a sole individual proprietor to a large Fortune 500 corporation, all businesses should foster a favorable reputation in the public eye.
This begins with establishing strong public relations practices that keep you engaged in meaningful relationships that can make or break your business. The key to public relations is building trust around your brand and securing a sustainable environment for your business to thrive.
In the federal government, public relations has the potential to craft the relationship between government entities and the public. It helps maintain positive connections with stakeholders and engages the public. With the right partner, you can nurture the trust needed from the public, all while navigating the intricacies of the environment.
Client Engagements
While public relations, branding, and marketing often overlap, they have distinct roles. Blue Ocean Global Technology prides itself on being flexible and dynamic when dealing with public relations in a rapidly changing digital world. We understand public relations best practices and the importance of communication to deliver your message effectively.
To craft an exceptional public perception for your brand, Blue Ocean Global Technology will maximize all aspects of public relations, branding, and marketing, all of which are crucial to conveying your message effectively. Successful public relations must recognize the approach, manner, and medium it takes to reach desired results. With years of experience in the industry, Blue Ocean Global Technology is committed to providing you with the best possible outcome for your brand.
for your
Public Relations needs.
How Will Public Relations
Help You?
With the right tools and the proper mindset, you can craft your brand’s reputation without someone else determining it for you. Blue Ocean Global Technology’s Public Relations services focus on your message and the communication processes that become the root of its practice.
Determine
the brand
Know how you want to be perceived publicly.
Understand
stakeholders
Identify values, and assess their behavior and preferences.
Identify
channels
& methods
Find the right tools and platforms for your target audience.
Convey
the message
Craft your message to resonate with ideal customers.
Craft
brand’s
reputation
Build your brand’s reputation, manage your public image.
Related Reads
FAQs
Public Relation
What is the role of public relations?
Public relations (PR) plays a critical role in the success of businesses and organizations. It helps define an entity’s brand, promote its messaging, and anticipate (as well as minimize) the impact of any unfavorable publicity.
Distinguishing between PR and advertising is important; they are not the same. PR involves earned media, which is media that results from providing journalists with information through pitches, interviews, press releases, and other such avenues, whereas advertising is paid media. The two can be used together, but they are not synonymous.
What are examples some examples of public relations?
Three primary examples of PR activities are issuing press releases, maintaining media relations, and managing crisis communications.
Press releases are written announcements that organizations deliver to journalists and media outlets and that provide information about newsworthy happenings at that organization, such as a significant new hire, the introduction of a new product, or an award received.
Media relations involves developing relationships with journalists, bloggers, editors, and other content producers who cover topics of interest to a company and its clients and pitching timely, relevant stories to them (as well as scheduling interviews with key staff members) in an effort to generate positive media coverage.
Crisis communications requires creating a multipronged, proactive plan for dealing with potential public relations crises, including response plans, to protect a company or client’s
Is PR a good career choice?
PR can be a great career path, offering many exciting opportunities in a variety of areas. In fact, U.S. News & World Report currently ranks PR as the #3 best creative and media job. And individuals interested in pursuing PR can choose from a number of career paths.
For example, one option is to work for an agency, concentrating on PR activities for multiple clients at once as part of a team, with each person managing a particular aspect of a client’s promotional outreach.
Another possibility is to work as in-house PR for a brand, either managing the business’s PR program single-handedly or coordinating outside agencies to work together on the company’s behalf.
Some PR specialists work as freelancers, prioritizing one or two clients and handling pitching, media relations, and follow-up on their behalf.
PR can also be just one of numerous tasks in a professional’s communication mandate within a company or nonprofit organization.
What does good PR look like?
Whether PR qualifies as “good” depends on the particular client and their needs.
Most often, good PR takes the form of proactive, positive communication for a brand that occurs on a regular basis. Examples of effective PR include the following:
- Positive stories about a brand appearing in targeted publications
- People talking favorably about a brand (e.g., “positive buzz” about a company)
- A company’s leadership being asked to give their opinions/quotes on related topics
- An increase in speaking engagements
- More extensive television/video/podcast coverage
In a crisis PR situation, on the other hand, the definition of “good PR” might be getting an unfavorable story about a brand out of the media, waiting for the commotion to die down, and then beginning the hard work of repairing that company’s reputation.
In any situation, good PR always involves the combination of effective research—into the publications, editors, bloggers, and journalists who cover the topics of interest to a business or its clients—persistence in building a real, meaningful relationship with these individuals, and understanding what truly makes a story unique, interesting, and inherently pitchable.
How I work in PR?
Anyone interested in working in PR should take relevant classes, including those related to communications, media studies, mass communications, and marketing. Such courses provide a core base of knowledge from which to build an applicable skill set, and employers look for this kind of training.
Also, taking advantage of PR internships at different organizations provides real-world experience that not only looks good on a resume but can also facilitate something even more valuable—the opportunity to discover which type of PR is most appealing personally. Interning in various situations can reveal the demands and style of different PR roles and responsibilities. For example, if someone likes working for multiple clients at once, a PR agency could be a good choice. But if handling PR for a single client or brand sounds more interesting, then being an in-house PR specialist for a business or nonprofit agency might be preferable.
What is the digital role of a public relations?
The digital revolution has changed the business of Public Relations (PR) forever. Today, PR professionals must deal with not only traditional forms of media but also communications channels that have a habit of changing practically overnight. PR has always been about relationships and about using those relationships to promote your brand and your company. In the past, a PR representative might have needed simply to maintain a good rapport with a few members of the media, know how to write a compelling press release, and maybe do an occasional interview. That era is over.
PR is now a complicated and constant effort. It involves increasing measurable return on investment through new digital media content and innovative marketing approaches. It still requires all the traditional relationships, plus an abundance of new ones on social media, from old-school reporters to social influencers. It involves everything from Search Engine Optimization (SEO) to snarky Twitter brands. And now more than ever, PR is tasked with projecting a company’s positive values as the public increasingly demands that businesses do real good in the world and that what they see and hear about various companies is not just for show.
