Social media presence is extremely helpful for any kind of business. However, each company has needs and specific business operations. Since there are many options for social media platforms, you can start by setting a target audience and business goals when deciding which platforms to utilize. If your brand focuses more on written content, more platforms like blogs and forums will be a positive asset for marketing strategies. On the other hand, if you tend to emphasize more on audiovisual content, video and image-sharing platforms might do better for your business’s marketing.