The 4 P’s of public relations are publicity, public perception, promotion, and persuasion. These four elements are closely tied to the practice of public relations. They create an approach that helps campaigns run seamlessly and elevate their effectiveness.
Publicity is about communicating messages to the public, which helps increase brand recognition and awareness. What follows is public perception, how people view your brand image, and what they think about it. Based on their perception and your brand’s reputation, promotion helps elevate this image and build on brand awareness to reach new audiences. Persuasion, one of the most crucial factors, is implemented within the communication process. This determines how the audience perceives your message and how they will respond to it.