After choosing the right platform for your target audience, there are ways to improve engagement. Boost your engagement numbers by frequently creating compelling content with emotional headlines, strategic images, and hashtags. Creating pools, interacting with your audience, replying to comments, and having giveaways are other ways to increase engagement. The best way to make the best use of social media is to consider the people who consume your content and their preferences. Ensure your message resonates with your target audience for the best outcome.