Public relations focuses on the relationship of your brand with stakeholders. It aims to engage, influence, and maintain a positive reputation in the public eye. This may entail anticipating public opinions and attitudes to any issues that may arise in the status quo. Public relations focuses on communication and its effective practices in the messages conveyed to target markets. This includes managing the course of action, dealing with crisis communications, and analyzing potential ramifications with the brand’s credibility and reputation in the center.