Digital Reputation
Crisis & Repair
Introduction
Mr. Lee Daniels is the CEO & President of a diversified financial advisory firm. Founded in 1978, Fortitude Wealth Ltd. is a 400+ employee company providing a wide range of wealth management services, including investment consulting, private real estate LLPs, financial planning, and tax services. Fortitude Wealth Ltd. offers a compelling platform for experienced and growth financial advisors seeking succession or transition partners. He competes directly with major brokerages, including Wells Fargo, Merrill Lynch, Morgan Stanley, Raymond James, and Edward Jones.
In 2016, Fortitude Wealth faced a public relations crisis when several senior employees, including one minority shareholder, were deceptive and committed fraudulent acts. As a result of the negative publicity, undesirable content popped up everywhere online and on social media. It had a disastrous impact on new business and even current clients started mentioning the news with increased frequency. Unfortunately, almost every publication failed to acknowledge that the fraudsters were no longer associated with the company and were ter minated with cause after the Fortitude Wealth investigation.
The Solution
Content Removal
Attempting to remove negative content is a cornerstone ORM (Online Reputation Management) technique. Negotiating removals when approaching a publisher directly involves significant time and resources, along with tact and emotional intelligence.
Lessons Learned
This case study showcases how Blue Ocean Global Technology provides tailored solutions for your digital reputation management. Find the strategy catered to your needs, consult us today.