Mobile browsing accounts for an increasing share of internet traffic. It is estimated that nearly 90% of mobile users who search for a local business on their device will call or visit that business within the next twenty-four hours. Yet even with all this available research, many small business do not have mobile friendly websites. A poor performing website can seriously impede the growth of your business.
Responsive websites are adaptable to a range of different devices and screen sizes, allowing for easier navigation and an improved user experience. Included in this post are several reasons why you should consider transitioning to responsive web design.
Responsive Websites are Google-Friendly
As all SEO experts know, Google favors responsive web design to mobile templates. Websites with a single URL receive preferential treatment from search engines.
Adaptable to Any Device
With a wide array of screen sizes available in the marketplace, a responsive website ensures that your website will work on any device. Internet users can browse your website from tablets, phones, laptops, desktops, watches, and glasses, and they won’t have to deal with diminished functionality. This allows for a seamless user experience.
Shorter Load Times
Not only does a faster website enhance the user experience, it benefits your organic search ranking. Websites that load slowly on mobile devices can drive away visitors. Search engines may consider the website of low quality, which in turn will damage your search ranking.
Social Media Referrals
Social sharing is a fundamental component of any successful marketing strategy. With half of all visitors viewing your website from a portable device, it’s imperative to have a mobile-friendly website. Websites with limited mobile access are unlikely to be shared among social media users.
Mobile Browsing is Only Growing
The number of mobile users increases dramatically every year. Businesses cannot afford to keep ignoring these users. Responsive web design is the only way to solve this problem, because, whether we like it or not, technology will continue to change and evolve.
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