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How to Remove a Link From Google Search

By: Sameer Somal |  April 23, 2022

In the age of the internet, online content plays a huge part in our personal and professional lives. Negative information on the internet can have a negative impact on your online reputation years after it has been published.

A double-edged sword, Google search results are available and visible to anyone with an internet connection and the ability to conduct a Google web search. This information is useful to people who want to know another person’s conduct before engaging with them. On one hand, positive online content can improve an individual’s prospects in building meaningful relationships, while negative content can have the opposite effect. 85% of recruiters have accepted conducting an online search before making a hiring decision. Correspondingly, 90% of consumers read online reviews before making a purchase decision.

Illustration showing the title strategy-How to Remove a Link from Google
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Your online reputation can also have damaging effects on your personal relationships. Most people check a romantic partner online before committing to a relationship. Therefore, knowing the right and effective ways to remove negative content from Google search is a priority. 

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6 Ways to Remove Negative Content From Google

6 Ways to Remove Negative Content From Google

The above-mentioned facts and statistics clearly demonstrate the repercussions of negative content appearing in search engines. In other words, you cannot have full control over what people say about you online, but you can learn strategies to address such issues. Therefore, we will explore six ways to remove a link from Google.

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Image Credits: Freepik

Step 1- Identify the source

Identify platforms that host your contact for example is it a personal blog, website, or social media? The next step is to contact the site owner to remove the negative content or link that they hold against you.

Step 2-Request Removal from the Website Owner

The most effective way to remove a link is to directly reach out to the website owner. Although this rarely works, if successful, it ensures that the unwanted link is removed not only from Google search results but also from other places it might appear online, including other search engines and social media sites. Once you locate the owner of the website in question, get in touch either through the “contact us” form on their website, email, or social media. It is imperative that you clearly and politely let them know that the link is unjustified and/or defamatory and that you plan to take legal action unless it is taken down.

Step 3 -Submit a Google Removal Request

Google takes action against personal information and content that is shared without the owner’s consent, illegal, spam, and outdated. Therefore, if the information posted about you or your business falls under one or more of these categories, it violates Google’s terms of service and you can directly ask them to remove an unwanted link.

You simply need to provide sufficient information about it and identify the nature of the content or link you wish to have removed.

Step 4 Apply Reverse SEO- Utilize Reputation Management Services

Sometimes, your efforts to remove negative content from Google searches might prove futile, leaving you with the option of search engine suppression, also referred to as Reverse SEO. When done right, this is just as effective as having the content completely removed. The goal of the method is to bury the negative content by creating and promoting more high-quality content that rises above negative search results to rank on Google’s first page, thus showcasing a positive image of your brand.

Because this process can be time-consuming and expensive, with little or no room for trial and error, it is best to seek the services of reputation management professionals with the expertise required to manage your brand’s reputation.

Step 5 Take Legal Action

If all other options fail, your last resort can be seeking help from the law. Keep in mind that taking legal action comes with some risks; it can be time-consuming, and costly and end up drawing more attention to the negativity you were trying to remove in the first place — a phenomenon known as the Streisand Effect. It is therefore advisable to hire an expert for the same. An experienced content removal attorney and/or expert witness is best placed to guide you through the process and make sure the link is removed.

Before taking the case to court, with the expert’s help, you can issue a copyright infringement notice or a cease and desist letter to the website. If this fails, you can then file a defamation suit and obtain a court order to get the defamatory link removed from Google search.

For a successful erasure, you should strive to remove the link from Google as well as the website that published it. While Google can remove the negative content from their search results upon submission of a court order, the content will still appear on its original source unless the court order is also directed at the website in question.

Sometimes, the author of the negative content may go out of their way to post anonymously, making identification hard. In such cases, your best bet is often to file a John Doe lawsuit to unmask the defamer’s identity before you can obtain a court order to remove the link.

Step 6 Stay Patient and Persistent

Content removal or suppression can take time, so keep monitoring search results regularly.

Staying Safe: How to Protect Your Online Reputation

Unfortunately, removing one negative content from Google search will not prevent future occurrences of the same. Even after you have invested a significant amount of time and hassle to clean up your digital footprint, negative content about you and/or your business may still arise in future. You will therefore need to be on the lookout at all times. In cases concerning online reputation risks, prevention is often better than cure.

It is important to create an individual reputation management strategy  to protect your online reputation, it is imperative to use technology and the internet with caution. You can optimize your safety efforts when online by investing in the best internet security and Norton antivirus software, as well as utilizing encryption software when sharing soft copy files with anyone. 

To prevent your personal information from falling into the wrong hands, be careful what you share online while being on the lookout for online scams, including “phishing” emails and untrustworthy platforms that attempt to collect your personally-identifying information. 

The last thing anyone wants is to be associated with something negative, especially in the public eye. It can be easy to get frustrated upon encountering unflattering content about you or your business. In such cases, as much as you need to act fast, the most important thing to remember is to stay calm and rational. Channel that energy into devising a strategy to bounce back from the negative content by either getting it removed or pushing it into the depths of Google search results. 

FAQs

Can I remove any link from Google Search results?

No, individuals or businesses cannot delete any links that appear in search results. However, you can request either temporary or permanent removal from the site owners. The owner can block the content, usually for up to six months. If the link contains personal content, reporting it to Google is recommended.

How do I remove outdated content from Google Search?

You can request site owners to remove outdated content. They can use Google tools to update or delete it, but the removal process takes time and is not instant.

What is the process to remove personal information from Google?

For removing personal information, report it using Google’s removal tool. Provide details about the content, its location (URL), and the reason for removal. Google will review the request to see if it meets their removal policies.

Can I delete links from Google without contacting the website owner?

No, you cannot delete any link on your own. You can request site owners to remove unwanted links or hide them from search engines. Google cannot control or change what is published on other websites.

How long does it take for Google to remove a link?

Removing a link from Google takes time. The exact duration depends on the type of request and whether it meets Google’s removal policies. Temporary removals usually take a few days, but permanent removal depends on the site owner and may take longer.

Removing Negative Content Online Is One of the Simplest Ways to Restore Your Online Reputation.

Get in Touch With Us Today to Start Repairing Your Reputation!

Published by Sameer Somal

Sameer Somal is the CEO of Blue Ocean Global Technology and Co-Founder of Girl Power Talk. He is a CFA Charterholder, a CFP®️ professional, and a Chartered Alternative Investment Analyst. Sameer leads client engagements focused on digital transformation, risk management, and technology development. A testifying subject matter expert witness in economic damages, intellectual property, and internet defamation, he authors CLE programs with the Philadelphia Bar Foundation. Sameer is a frequent speaker at private industry and public sector conferences, including engagements with the Federal Home Loan Bank (FHLB), Global Digital Marketing Summit, IBM, New York State Bar Association (NYBSA), US Defense Leadership Forum, and US State Department’s Foreign Service Institute. He proudly serves on the Board of Directors of Future Business Leaders of America (FBLA) and Girl Power USA. Committed to building relationships, Sameer is an active member of the Abraham Lincoln Association (ALA), Academy of Legal Studies in Business (ALSB), American Bar Association (ABA), American Marketing Association (AMA), Business Transition Council, International Trademark Association (INTA), and Society of International Business Fellows (SIBF). A graduate of Georgetown University, he held leadership roles at Bank of America, Morgan Stanley, and Scotiabank. Sameer is also a CFA Institute 2022 Inspirational Leader Award recipient and was named an Iconic Leader by the Women Economic Forum.

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Sameer Somal
Sameer Somal, CFA, CFP®, CAIA

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