Mobile browsing accounts for an increasing share of internet traffic. It is estimated that nearly 90% of mobile users who search for a local business on their device will call or visit that business within the next twenty-four hours. Yet even with all this available research, many small business do not have mobile friendly websites. A poor performing website can seriously impede the growth of your business.
Responsive websites are adaptable to a range of different devices and screen sizes, allowing for easier navigation and an improved user experience. Included in this post are several reasons why you should consider transitioning to responsive web design.
Responsive Websites are Google-Friendly
As all SEO experts know, Google favors responsive web design to mobile templates. Websites with a single URL receive preferential treatment from search engines.
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With a wide array of screen sizes available in the marketplace, a responsive website ensures that your website will work on any device. Internet users can browse your website from tablets, phones, laptops, desktops, watches, and glasses, and they won’t have to deal with diminished functionality. This allows for a seamless user experience.
Shorter Load Times
Not only does a faster website enhance the user experience, it benefits your organic search ranking. Websites that load slowly on mobile devices can drive away visitors. Search engines may consider the website of low quality, which in turn will damage your search ranking.
Social Media Referrals
Social sharing is a fundamental component of any successful marketing strategy. With half of all visitors viewing your website from a portable device, it’s imperative to have a mobile-friendly website. Websites with limited mobile access are unlikely to be shared among social media users.
Mobile Browsing is Only Growing
The number of mobile users increases dramatically every year. Businesses cannot afford to keep ignoring these users. Responsive web design is the only way to solve this problem, because, whether we like it or not, technology will continue to change and evolve.
Contact one of our experts about responsive web design solutions.
Get a personalized website that matches your brand and business.
Our team of professionals ensures the design illustrates your unique work culture.
Sameer Somal is the CEO of Blue Ocean Global Technology and Co-Founder of Girl Power Talk. He is a CFA Charterholder, a CFP®️ professional, and a Chartered Alternative Investment Analyst. Sameer leads client engagements focused on digital transformation, risk management, and technology development. A testifying subject matter expert witness in economic damages, intellectual property, and internet defamation, he authors CLE programs with the Philadelphia Bar Foundation. Sameer is a frequent speaker at private industry and public sector conferences, including engagements with the Federal Home Loan Bank (FHLB), Global Digital Marketing Summit, IBM, New York State Bar Association (NYBSA), US Defense Leadership Forum, and US State Department’s Foreign Service Institute. He proudly serves on the Board of Directors of Future Business Leaders of America (FBLA) and Girl Power USA. Committed to building relationships, Sameer is an active member of the Abraham Lincoln Association (ALA), Academy of Legal Studies in Business (ALSB), American Bar Association (ABA), American Marketing Association (AMA), Business Transition Council, International Trademark Association (INTA), and Society of International Business Fellows (SIBF). A graduate of Georgetown University, he held leadership roles at Bank of America, Morgan Stanley, and Scotiabank. Sameer is also a CFA Institute 2022 Inspirational Leader Award recipient and was named an Iconic Leader by the Women Economic Forum.
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