Apps are now an integrated part of our lives. The number of Apps downloaded, including those from the App Store and Google Play, continues to rise at an increasing rate. Naturally, with so many apps flooding the market, a great idea and interface no longer guarantees success. Creating a unique story or innovative service app, and giving it the right exposure, is critical to maximizing popularity, value, and success.
Why Does a Mobile App Need Social Media Marketing?
With the app market spreading into a surplus of new applications, simply uploading it into one of the two markets mentioned above just isn’t enough. Being able to market an application and generating excitement around it is absolutely vital for long-term success.
Tips:
Keep the download speed as fast as possible.
Market the app before its official release.
Talk about it with peers.
Maintain your users’ awareness of any news; this will help keep people talking about it.
Many entrepreneurs who develop a mobile app spend a large portion of their project’s budget on marketing and advertisements. This attracts early users and raises the value of the app. However, it diminishes the dollars you are investing, and it is not guaranteed that your app will be running in a couple of weeks. New apps are going to be created and replace the old ones if they do not keep up with the times. Your solution to this problem is a great marketing strategy.
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Sameer Somal is the CEO of Blue Ocean Global Technology and Co-Founder of Girl Power Talk. He is a CFA Charterholder, a CFP®️ professional, and a Chartered Alternative Investment Analyst. Sameer leads client engagements focused on digital transformation, risk management, and technology development. A testifying subject matter expert witness in economic damages, intellectual property, and internet defamation, he authors CLE programs with the Philadelphia Bar Foundation. Sameer is a frequent speaker at private industry and public sector conferences, including engagements with the Federal Home Loan Bank (FHLB), Global Digital Marketing Summit, IBM, New York State Bar Association (NYBSA), US Defense Leadership Forum, and US State Department’s Foreign Service Institute. He proudly serves on the Board of Directors of Future Business Leaders of America (FBLA) and Girl Power USA. Committed to building relationships, Sameer is an active member of the Abraham Lincoln Association (ALA), Academy of Legal Studies in Business (ALSB), American Bar Association (ABA), American Marketing Association (AMA), Business Transition Council, International Trademark Association (INTA), and Society of International Business Fellows (SIBF). A graduate of Georgetown University, he held leadership roles at Bank of America, Morgan Stanley, and Scotiabank. Sameer is also a CFA Institute 2022 Inspirational Leader Award recipient and was named an Iconic Leader by the Women Economic Forum.
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