Advertising differs from public relations in a variety of aspects. The first is the strategy behind the two. While advertising’s end goal is to generate more revenue for a business, public relations seeks brand awareness and reputable perception. The two focus on influencing customers’ purchasing decisions, but they have two different strategies and timelines to achieve that. For public relations, success is determined by the credibility its strategy has built over a long period, gaining the trust of the target audience. On the other hand, success in advertising is determined by gaining exposure and generating sales.