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Law Firm Marketing

Renovate Your Law Firm With the Latest Digital Marketing Techniques and SEO Strategies

  • Proactive monitoring and responses
  • Customized and comprehensive plans and strategies
  • Deep-rooted SEO techniques
  • Cutting-edge tools and technologies
  • Extensive knowledge and experience
  • Seamless integrations with your workflows and teams
  • Flexible and affordable packages
  • A global team with 24/7 support

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Law Firm Marketing

The competition is tremendously high in the legal industry. It is vital to build a strong online presence due to fierce competition in terms of law firm marketing. The recent adoption of digital services by various law firms has irrevocably changed the way of law firm marketing. This change is evident for a law firm becoming ever-more specialised and branching into other services.

Why Digital Marketing is Important for Law Firms?

Internet marketing is a necessity in today’s fast-paced digital world. The effective marketing for a law firm is measured by how well a company’s marketing strategies increase its revenue. It also records the decreasing cost of customer acquisition. The most direct benefit of marketing is its easy and global reach to customers as opposed to traditional marketing. It helps gain the target audience by creating brand awareness at minimal costs.

Enhancing Legal Practice Through Digital Marketing

A full-service digital marketing agency can step up for long-term business success. Each law firm has its own specifications for mapping out long-term goals and clientele.

Tailored Strategies for Law Firms

As a legal marketing law firm with an accomplished track record, we can devise a tailored law firm digital marketing strategy for all practices of law. This includes family lawyers and criminal defence attorneys. The following strategies should be considered while engaging with potential clients:

  • Advanced website design containing personalised pictures and testimonials is vital
  • Communicating the specific areas of practice is extremely critical
  • Fostering with clients by building trust and a measure of believability 
  • Social media presence becomes generic to the target audience
  • Taking into account paid advertising services
  • Attorney pay-per-lead program

Maximising Online Visibility and Client Engagement

Lead Generation services can be a supreme marketing channel for attorneys to acquire new clients. Compared to SEO, social media, or other law firm marketing strategies, buying leads is one of the fastest and easiest strategies. 

It’s extremely crucial to enhance the online visibility for law firms as people search for legal services. It becomes evident for your firm to  appear in the search results using the following steps:

  • Create a great website to foster relationships with potential clients
  • Optimise your local SEO
  • Adopt a content strategy to understand the vitality of client engagement 
  • A multichannel approach for fierce competition
  • Building a great online reputation is pivotal

Our Digital Marketing Services for Law Firms

With a combination of SEO, content marketing, and strategic web design, such services form a constructive law firm marketing strategy.

Online Branding and Identity

It becomes pivotal to have a compelling brand identity for law firms entering the marketplace. Legal branding helps in building law firm marketing strategies. Cohesive visual elements are essential for telling your firm’s story, brand identity encompasses much more.

Website Development

A well-designed website could act as one of the most powerful tools for a law firm’s marketing.

  • Creating compelling and insightful website designs can assist in attracting the target audience
  • Offering valuable leads can help grab the attention of potential leads 
  • This can exponentially assist in the expansion of a law firm significantly
  • Including responsive design (Minimalist, Interactive, and insightful website)

Search Engine Optimisation (SEO) for Law Firms

Local SEO is a strategy for law firm marketing that helps your business gain more visibility in local search results on Google. It helps your website gain local traffic, visibility, and brand awareness. 

The pillars of having a successful strategy for law firm marketing 2023;

  • Foundational Content
  • FAQs – Frequently Asked Questions
  • Authoritative Content
  • User Experience

Pay-Per Click Advertising (PPC) Campaigns

PPC is an online paid service advertising model in which advertisers pay a set amount each time a visitor clicks on their ads. If done right, PPC helps gain quality leads. Amidst fierce competition, it makes a powerful difference in the legal world for law firm marketing.

Content Marketing Strategy

Digital marketing for law firms is one of the most interactive law firm marketing strategies which involves content creation. The goal is to grow, gain trust, engage, and retain the targeted audience. A well-executed digital marketing strategy is a great way to promote brand awareness.

Social Media Marketing for Law Firms

One of the law firm marketing examples includes SMM. It is one of the most popular law firm marketing strategies. This strategy allows businesses to display their expertise and skill set, helping create awareness.

Email Marketing

One of the key benefits of email marketing and a law firm marketing strategy is to nurture leads. The nurturing of leads allows for increased engagement with potential clients, personalised messaging to build relationships, and cost-effectiveness.

Online Reviews and Reputation Management

In the legal industry, positive online review helps build trust and gain credibility to foster relationships. Having a strong online reputation strengthens your relationships with prospective clients.

Want to Reach the First Page of Google?

Blue Ocean Global Technology has got your back. With an experienced SEO team and cutting-edge tools and strategies, the first page of Google is only one button away. Schedule a call now, and transform your online presence indefinitely.

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What People Say About Us

-Zeev Wexler As CEO of Wexler Consulting. I can say with confidence that Blue Ocean Global Technology is a team you can trust. We have been fortunate to collaborate with their firm on client cases. Their online reputation management, SEO, and web development capabilities are always a leap up the value curve. Co-founder Sameer Somal is a man of integrity. His team is relentlessly dedicated to delivering results. Sameer is also a sought after speaker at events globally to share perspective and actionable ideas for building an authentic digital presence. Highly recommended.

 
-lambo W I met the Blue Ocean Global Technology executives in San Diego several years ago during Social Media Marketing World Conference. Their authenticity, leadership, and passion for educating clients on technology choices is captivating. Thank you for sharing the insights and helping us build a more engaging online reputation. I highly recommend their expertise and services to everyone who is looking to make a great impression online!

 
-Jocelynnn Villaneuvaaa Such a great experience! The Blue Ocean Global Technology team was amazingly kind and helpful, and they offer 24/7 services. Our brand image has considerably improved thanks to them, and we are already seeing the results. Keep up the good work :

 
-Nicholas Mbugua Blue Ocean Technology is a great company that is committed to excellence in delighting their customers by providing superior products and services. I particularly single out Sameer Somal by the way he has blend coaching, financial advice & social media tools. It’s awesome and amazing!

 
-Kapil Grover BOGT team is very good at what they do. They always better their best. You will be glad you chose to work with Sameer. His team is very professional, competent and delivers what they commit. Online Reputation Management and digital marketing is their expertise.

 
-Sameer Somal


 

FAQs

Law Firm Marketing

  • How much should a law firm spend on marketing?

    As cited on Glassdoor, spending about 7-8% of your firm’s gross revenue should be sufficient.

  • How to do marketing for a law firm?

    Step up to digital marketing by creating an optimised website, and using social media as a tool to market your law firm.

Still have questions?

We’re here to assist! Feel free to leave all your inquiries and we will schedule a complimentary consultation today to chat about your online presence requirements. 

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Reputations are everything.
Let us help you control the online narrative.

A positive reputation is a valuable asset. You deserve to be in control of what the internet says about you or your brand. We specialize in building, monitoring, and protecting digital reputations. Schedule time with our team to audit your existing digital presence and find ways to elevate and enhance your online impression.

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Reputations are everything.
Let us help you control the online narrative.

A positive reputation is a valuable asset. You deserve to be in control of what the internet says about you or your brand. We specialize in building, monitoring, and protecting digital reputations. Schedule time with our team to audit your existing digital presence and find ways to elevate and enhance your online impression.

[contact-form-7 id="8316"]

Reputations are everything.
Let us help you control the online narrative.

A positive reputation is a valuable asset. You deserve to be in control of what the internet says about you or your brand. We specialize in building, monitoring, and protecting digital reputations. Schedule time with our team to audit your existing digital presence and find ways to elevate and enhance your online impression.

[contact-form-7 id="8316"]

[contact-form-7 id="7432" title="Call Us Now !"]

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Brittney Bagiardi

Business Development & Marketing Manager at Butler Weihmuller Katz Craig LLP February 4, 2020

The Legal Marketing Association's Tampa City Group was honored to have Sameer come to speak with us regarding Online Reputation Management. Sameer is an energetic presenter who took the time to answer each and every one of our questions. His expertise was evident in his polished presentation, and our members were engaged thoroughly. All communications leading up to the event were timely and friendly, and I have enjoyed my time working with Sameer on this speaking engagement.

Tamie Maffeo

Marketing Manager at NEIRG Wealth Management. & Business Succession Advisers, LLC

Working with Sameer and the team at Blue Ocean Global Technology has been such a positive experience! The ongoing communication combined with the efficiency of work of the team is very much appreicated. Sameer is quick to respond to any questions we may have. He and his team is quick to to resolve any questions that arise. They go above and beyond for us no matter what day or time we reach out. I have had many dissapointing engagements over the years with similar firms but must say that this is a refreshing experience. I am in a niche business with complicated regulations surronding our marketing platform. Having the peace of mind that the team at Blue Ocean is there to impliment and guide our firm gives me great satisfation. That being said, I give them my highest reccomendations and would gladly speak with anyone who has any questions regarding my experience.

Jay Chong

EVP, Head of e-Mobility Group at SK Group

I had a chance to work with Sameer for several months, and he has been one of the most transparent and responsible people I have ever worked with. He has been highly responsive, always responding within a day despite the time zone difference, and thoughtful, which was a big relief for me as some I worked with in the past were "Catch Me if You Can". He has delivered all his promises and more. He has been genuine and results oriented. It has been a pleasure working with him, and I highly recommend his service.

Vern Hayden

Client Advocate at Sovereign Financial Group, Inc

Sameer lives outside the cliche’s of life. Let me put it this way:

If you were looking for someone totally committed to helping in a mission, a cause, or company you would want Sameer.

If you were looking for someone who would drop everything to help you, who knows the best and worst about you, someone with empathy and understanding, in short someone you call a “true friend” , you would want Sameer.

If you want someone who has aligned themselves with the great causes of women you will want Sameer. If you want someone who gives a damn about kids that are abused,misplaced,without direction,kicked to the curb, and need help get Sameer.

If you want someone to give a mesmerizing presentation get Sameer. He will stay up all night doing relentless research on the subject and the audience and inspire your audience to action.

If you want someone with a consistent well defined philosophy of life combined with a remarkable code of ethics you want Sameer.

If you want a leader with emotional and academic intelligence combined with magnetic charisma check in with Sameer.

If you want a team player who has been in the trenches as well as the mountain tops Sameer has been there.

If you want someone to help stabilize your business and take it to greater fulfillment Sameer will be there for you.

If you need a George Gilder tech genius as a resource., Sameer knows the best and can bring innovative solutions to your challenges. ( the right wing radio host Rush Limbaugh said if he could choose another brain it would be Gilder’s.)
If you need someone to trust with integrity and accountability you need to meet Sameer. I could go on but I think you know how I feel about this guy now. I have known and been a friend for over two decades.

Najah A. Edmondson

Marketing professional at National Center For College & Career Transitions (NC3T), The TASA Group and ASK For Tutoring

Sameer Somal is a personality you cannot forget! I met Sameer one year exhibiting at the Delaware Valley Legal Expo in King of Prussia, PA. It was the end of the night and he came over to introduce himself to me and my colleague. We engaged in an amazing conversation about The TASA Group and about relationship management. He helped us take our belongings to the car at the end of the night. We all left with a new connection and a lifelong friend. So excited with meeting Sameer, we immediately figured out how we could work together - webinars, articles and in-person presentations to some of the organizations we are partnered with. It's been a few years since we met and Sameer continues to thrive in his field and in his expertise. The light he exudes is both infectious and comforting. I would recommend Sameer for any job!

Walt Wiesenhutter

Certified Small Business Mentor at SCORE Mentors Philadelphia. Taught at Harvard University Executive MBA & at Columbia Executive MBA & Northwestern Executive MBA

My name is Walter J. Wiesenhutter and I am loyal client of Sameer Somal’s and Blue Ocean Global Technology. I founded Jay Associates in 1984 and served as president of our consulting company for several decades. Regretfully, our offices were in the World Trade Center in 9/11 and we lost key team members as a result of those tragic events. We persevered for the next few years to replace the seemingly unreplaceable. I met Sameer, one of the co-founders of Blue Ocean Global Technology in 2005. I was immediately impressed with his genuine character and commitment to serving others. The emergence of the internet and digital technology changed our business so much and our meeting couldn’t have been more serendipitous. I was quite fortunate to learn of this company’s world-class resources. Over the years, they were instrumental in improving our stellar reputation and building a digital presence that reflected the trust we had with our clients offline. As business partners, clients, and friends complained about their Google presence, disappointing web development projects, and digital marketing companies over promising and under delivering, I referred them directly to Sameer and his team at Blue Ocean Global Technology. Their needs and requirements were always handled with care; the feedback is always exceptional because they deliver results based on exactly what the companies want to help them grow. When Blue Ocean Global Tech did not feel they could provide the best service or guidance on a particular situation, Sameer and his colleagues are honest with me or anyone from my network. They then took the time to find resources and partners within their trusted network that were a better fit. Today, at 75, I am delighted to share and document my successful experiences with this team of excellent professionals. If you are looking for a global team that is diligent, honest, and transparent, you have found the right company in Blue Ocean Global Technology. Not only do I give them my highest and best recommendation, I feel fortunate to call many of their global team members my friends!

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